{"id":4503,"date":"2015-11-17T18:50:43","date_gmt":"2015-11-18T00:50:43","guid":{"rendered":"https:\/\/www.activityhero.com\/blog\/?p=4503"},"modified":"2021-02-09T21:57:32","modified_gmt":"2021-02-10T05:57:32","slug":"optimize-activityhero-listing","status":"publish","type":"post","link":"https:\/\/ahblog.activityhero.com\/optimize-activityhero-listing\/","title":{"rendered":"5 Ways to Optimize Your ActivityHero Listing"},"content":{"rendered":"

By listing with ActivityHero, your business gains immediate access to over 2.5 million\u00a0families nationwide who use ActivityHero to plan camps and activities for their kids.<\/p>\n

What this means for you: Each month, ActivityHero provides you with thousands of opportunities to attract additional families. The key to turning those first glances into registrations? Making sure your listing truly reflects who you are and what you offer.<\/p>\n

Here, 5 best practices for making your business shine.
\n\"summer<\/p>\n

1. Entice the parent in 3 words<\/h3>\n

The name of your activity is very important. ActivityHero search results<\/a>\u00a0and emails give you about 3 words to tell parents what your camp or class is about and entice them to click to view more. How can you use those words to your advantage? We recommend that you include at least one word that describes what kids will do at the camp or class.<\/p>\n

For example, if kids are cooking at your camp, instead of\u00a0Winter Break Camp, call it Winter Cooking Camp or Winter Culinary Camp. In the Spring, imagine how many camps will say “Summer Camp ” in their name and try to make your name stand out.<\/p>\n

2. Write Like You Talk<\/h3>\n

No parent wants to read a listing\u00a0with lots of formal language. When you craft your business or activity description, write the way you speak in conversation. Imagine that you\u2019re at the grocery store and meet a parent who is a prospective customer and she asks you, \u201cTell me more about your camp?\u201d What do you say? Give your pitch online the same way you\u2019d give it in person. You probably don\u2019t use phrases like \u201cenriching children\u2019s lives\u201d or \u201cenhancing interpersonal skills,\u201d right? What do you say instead?<\/p>\n

If you’re feeling stuck, you can\u00a0overcome writer’s block by recording yourself while you talk to a friend (or to yourself in the mirror). Describe\u00a0your business and each activity you offer. Then, transcribe the recording and edit it to smooth things out.<\/p>\n

Specific questions you\u2019ll want to answer with your Business Description:<\/p>\n