Any Mom attempting to put together activities for her children that will inspire, challenge, occupy young minds and bodies is a Hero in our books! ActivityHero.com is geared towards helping her select activities that are the right fit for her kids, while being smart about saving time and money.
It evolved out of the first hand frustrations of two Moms attempting to do this on their own. Shilpa and Peggy each desired a less time consuming and easier method of selecting activities for their kids, one interested in after-school activities, the other interested in summer camps.
Peggy, a mom of two kids and Palo Alto-based product manager, worked with Jenny Silva to launch Sign Up For Camp in 2009. As a working parent, she was surprised by how much time she spent searching for camps and coordinating with other parents to place their kids together. She knew there had to be an easier way to plan, and helped create Sign Up For Camp to do it.
Around the same time, Shilpa, a San Jose based software engineer, and mom of a seven-year-old son and a four-year-old daughter also found herself being frustrated by how labor-intensive the search for kids’ activities was. It was unbelievable to her that in Silicon Valley, a place with a gazillion tech-startups, no one was building software products to solve some real problems that moms like her faced. She put together a prototype to solve her own problem and this was the genesis of ActivityHero.
Shilpa's enthusiasm and passion to make as much information as possible available to Moms ignited Chandini's interest, thus forming the nucleus of this amazing team and its amazing software. When a mutual friend introduced them to Peggy, Jenny and Sign Up For Camp, the two companies saw the opportunity to merge and create one destination for parents to find classes and camps.
The newly expanded ActivityHero as known and loved today by parents all over the country, continues with their passionate mission of saving parents from repeating their frustrations by providing complete, accurate and up-to-date information covering the full spectrum of activities available to kids during their out-of-school time. Join the virtual neighborhood of happy families who use ActivityHero!
| Shilpa Dalmia Co-Founder - Technology | |
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Shilpa has 15 years experience in the software industry and has worked for various startups during her career. She is very passionate about taking up challenging roles in life. One of her most challenging and satisfying roles has been raising her two kids and seeking out the best for them. She came up with the idea for ActivityHero when she faced the problem of finding the right after-school activities for her kids. Being a parent at heart, an engineer by profession and with an entrepreneurial mindset, she decided to pursue this venture in order to help parents and providers. |
| Chandini Ammineni Co-Founder - Business Development | |
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Not satisfied with merely building robots and acquiring patents on control strategies at her corporate job, Chandini started off her entrepreneurial career building and selling uber-cool tools to Industrial Automation companies before moving out to Silicon Valley. There she worked on various web and mobile apps, (including one to help pregnant moms see the heart beat of their babies on the iphone) until she was convinced by Shilpa to join the ActivityHero team. At ActivityHero, she wears multiple hats including "chief ambusher of innocent motherly looking women on the street" (she would love to hear from you too, email her at chandini at activityhero dot com); "builder of financial models using LEGOs"; "shameless attention grabber at meetups to gain more team members, advisors, mentors etc."; "cold-caller of service providers while yelling "In the name of customer development, I command thee to talk"", "typer of nested double quotes in "about us" pages", "doer of whatever it takes to let Shilpa code in peace" etc. |
| Peggy Chang Co-Founder - Product Management | |
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With over 15 years of experience developing industry-leading online services and software applications, Peggy has led product management teams for Intuit's QuickBooks software, Excite.com, Charles Schwab, and The Los Angeles Times. She holds an MBA from Stanford Graduate School of Business and engineering degrees from M.I.T. Her nine-year-old and eleven-year-old children enjoy many different specialty and sports camps. |
| Tatyana Kanzavelli Advisor | |
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Tatyana is founder and CEO of Getwear, prior to which she ran a strategic social CRM and social media consultancy. A pioneering adopter of social media/social networking channels, she has used them to build several successful online and face-to-face communities. She is a TEDxBayArea licensee, organizer of TEDxBayArea events and producer of TEDxBayArea TEDWomen event. She also runs Bay Area Executives meetup and Global Social CRM roundtables. She is a frequent speaker at conferences here in US and also internationally. |
| Jennifer Silva Advisor | |
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Jenny is the CEO of SheetMusicPlus and co-founder of SignUpForCamp (a startup acquired by ActivityHero). She has over 10 years experience in senior corporate roles within ecommerce and entrepreneurial ventures. Strong expertise in online marketing, particularly pay-per-click advertising (PPC), search engine optimization (SEO) and affiliate programs. Known for creating innovative programs to build sales while keeping a sharp eye on costs and overall profitability. Strong track record of success in producing results in an entrepreneurial enviroment with limited resources. Strategic thinker that can also implement and execute programs. Deep knowledge of the technical aspects of running an ecommerce site. |